Contextual Insights Manager
4 days ago
About this role: Marketing Intelligence Analyst
This position requires a Bachelor's or master's degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences, or equivalent experience.
The successful candidate will have exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.
In addition, they will have proficiency in data analysis tools and languages, as well as experience creating rich data visualizations that support the narrative.
The ideal candidate will also have strong understanding of statistical analysis and research methodologies, excellent communication skills, both written and verbal, and the ability to manage multiple projects simultaneously and meet deadlines.
- Key Responsibilities:
- Data Analysis and Interpretation: Collect, analyze, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
- Data Storytelling: Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
- Strategic Insights: Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
- Trend Analysis: Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behavior and identify growth opportunities.
A bit about you:
- Proficiency in data analysis tools and languages.
- Experience creating rich data visualizations that support the narrative.
- Strong understanding of statistical analysis and research methodologies.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple projects simultaneously and meet deadlines.
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