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Public Relations Strategist

1 week ago

Cape Town, Western Cape, South Africa Ogilvy South Africa Full time

Job Overview:

We are seeking a skilled Public Relations Strategist to join our team at Ogilvy South Africa. As a key member of our strategy team, you will be responsible for developing insights-led PR campaigns that drive engagement and build brand reputation.

In this role, you will support the development of messaging frameworks, brand narratives, and positioning strategies for consumer brands and corporate clients. You will also assist in crafting compelling brand stories, key messages, and press materials.

Key Responsibilities:

  • Conduct research on cultural trends, consumer behavior, and industry landscapes to inform PR and Influence strategies.
  • Develop frameworks and campaign strategies for consumer brands and corporate clients in influence, social, and PR.
  • Support the creation of messaging frameworks, brand narratives, and positioning strategies.

PR & Communications Strategy

  • Craft strategies that balance earned, owned, and paid media approaches.
  • Analyse key audience segments to tailor messaging and media reach.
  • Support influencer strategies for both consumer and corporate clients.
  • Craft compelling brand stories, key messages, and press materials.

Client & Industry Engagement

  • Provide strategic recommendations for PR activations, partnerships, and media opportunities.
  • Stay up-to-date with media trends and journalist/influencer landscapes to inform PR strategies.
  • Support new business efforts by contributing to pitches, proposals, and strategic recommendations.

Requirements:

  • 3-5 years of experience in consumer PR with some exposure to corporate PR.
  • Strong understanding of earned media, influencer marketing, and brand reputation management.
  • A passion for culture, trends, and brand storytelling.
  • Strong research and analytical skills to uncover insights that drive strategy.
  • Excellent writing and communication skills (press releases, messaging frameworks, strategic decks).
  • A collaborative mindset with the ability to work across teams.
  • Familiarity with PR and Influence measurement tools and media analytics is an advantage.

Why Choose This Role?

  • Work on some of the most exciting brands in consumer and corporate PR.
  • Be part of a dynamic team that values insights, creativity, and impact.
  • Grow your strategic thinking and PR expertise with mentorship from leading voices within the industry.