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Salesforce Cloud Marketing Campaign Specialist

2 months ago

Centurion, Gauteng, South Africa WNS Global Services Full time
Job Description


• Design, build and refine digital communications that support internal and external business campaigns and ongoing requests from the organization.


• Collaborate with cross-functional teams to coordinate featured assets and content.


• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to digital marketing.


• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.


• Support the tagging of all marketing URLs using analytics for tracking; utilize URL shortening utilities for promotion within digital communications.


• Perform QA testing to ensure links, images, segmentation lists, and dynamic content function properly and digital communications render accurately across various platforms.


• Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods.


• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives.


• Utilize HTML, CSS, SQL and/or AMPscript to develop customized digital templates and landing pages that maintain brand and style guidelines.


• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.


• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.


• Monitor and respond to digital deliverability issues and ensure adherence to digital compliance and spam regulations.


• Analyze digital campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.


• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.


• Serve cross-functional roles with Corporate Communications as needed or assigned.