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Executive Director of Marketing and Brand Strategy

2 months ago

Johannesburg, Gauteng, South Africa Alexforbes Full time
About the Role

We are seeking a highly skilled and experienced Executive Director of Marketing and Brand Strategy to join our team at Alexforbes. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing and brand strategy that aligns with our company's vision and values.

Key Responsibilities
  • Brand Strategy and Execution
    • Develop and implement a compelling brand strategy that resonates with our target audiences and aligns with our company's vision and values.
    • Oversee brand positioning, messaging, and identity across all customer touchpoints.
    • Ensure brand consistency in all communications and marketing materials.
    • Monitor brand perception and take corrective actions as necessary to maintain a positive brand image.
  • Marketing Strategy and Execution
    • Lead the creation of a comprehensive marketing strategy, including digital, content, social media, and traditional marketing channels.
    • Drive customer acquisition, retention, and engagement through targeted marketing campaigns.
    • Analyze market trends, customer insights, and competitive activities to refine marketing strategies.
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Event Management
    • Oversight of the planning and implementation of Group events together with the events team and business stakeholders.
    • Inclusive of internal and external events such as client golf days, thought leadership annual showcase roadshow, conferencing across Africa, incentive tours, and a host of internal events such as leadership summits. Also encompasses presence at industry events and expos.
    • Events vendor coordination and management.
  • Public Relations and Corporate Communications
    • Develop and execute a proactive PR strategy to enhance our company's visibility and reputation in the market.
    • Build and maintain relationships with key media, industry influencers, and other stakeholders.
    • Oversee internal communications to ensure alignment and engagement among employees.
    • Lead and inspire a team of marketing, brand, and PR professionals.
  • Leadership and Team Management
    • Foster a collaborative and innovative team culture focused on achieving business goals.
    • Provide mentorship and professional development opportunities to team members.
    • Set clear objectives and performance metrics for the team, regularly reviewing progress and providing feedback.
    • Collaborate closely with senior management, sales, product development, and other departments to align brand, marketing, and PR strategies with business goals.
    • Understanding of in-source agency models.
    • Integration of in-source agency personnel within marketing and brand team.
  • Stakeholder Management
    • Present regular reports and updates to the executive team on the effectiveness of brand, marketing, and PR initiatives.
    • Plan, execute, and monitor marketing campaigns across various channels to achieve business objectives.
    • Management of marketing, advertising, media, and PR agencies and vendors.
  • Campaign Management and Delivery
    • Collaborate with cross-functional teams to ensure the successful delivery of marketing campaigns.
    • Analyze campaign performance and implement improvements to maximize ROI.
    • Identify, evaluate, and manage partnerships and opportunities that align with our company's brand and marketing objectives.
    • An understanding of South African and African media landscape. Strategic development and implementation of media campaigns.
  • Sponsorship Management
    • Negotiate sponsorship agreements and ensure effective activation and measurement of sponsorship activities.
    • Develop, implement, and execute sponsorship strategies and plans that enhance our company's reputation. Inclusive of relevant activations and promotions to amplify the sponsorship opportunity.
  • Reputation Management
    • Monitor public perception and address any issues that could negatively impact our company's reputation.
    • Work with senior leadership to ensure our company's actions align with our values and brand promise.
    • Develop and promote sustainable marketing practices that align with corporate impact goals.
  • Sustainability and Ethical Marketing
    • Ensure marketing practices adhere to ethical standards and enhance our company's social impact.
    • Communicate our company's commitment to sustainability and ethical practices to stakeholders.
  • Experience Required
    • Extensive experience in a senior operations role within the financial services industry – 15 – 20 years.
    • Strong understanding of financial markets, products, and regulatory environments – 15 – 20 years.
    • Proven track record of leading and managing large, complex operational teams – 15 – 20 years.