Content Strategist
6 days ago
Creative Campaigns & Innovative Strategies
The Influencer Content Manager plays a crucial role in developing and executing innovative influencer marketing strategies for Dentsu clients. This position focuses on creating engaging content angles and messaging that align with key performance indicators (KPIs). As a key player in the team, this role fosters collaboration both internally and externally with clients and partners to ensure seamless execution and measurable results.
Campaign Development & Execution:
- Define campaign vetting criteria, curate lookbooks, and present foundational campaign ideas to clients.
- Develop targeted channel recommendations tailored to each client's goals and audience.
- Conceptualize influencer-driven ideas grounded in insights, creative strategy, and data to secure client buy-in.
- Brainstorm innovative ways to cut through digital noise and maximize campaign impact.
- Proactively optimize ongoing campaigns and forecast potential issues.
Collaboration & Reporting:
- Collaborate with internal stakeholders to define KPIs and build comprehensive reports.
- Develop and present campaign results, highlighting key insights and recommendations.
- Identify emerging risks and opportunities, providing strategic guidance as needed.
Creative & Content Strategy:
- Oversee content quality across all stages, ensuring alignment with brand guidelines and campaign objectives.
- Provide feedback on creative briefs, influencer content, and collaboration processes.
- Identify opportunities for content creation and strategy expansion for clients.
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