Content Implementation Strategist

7 days ago


Cape Town, Western Cape, South Africa Talent Sam Full time

Talent Sam seeks a highly skilled Content Implementation Strategist to oversee content publication, marketing automation, and web development. This leadership role is critical in integrating CRMs with websites, business intelligence platforms, and martech tools to ensure seamless execution across all platforms.

Key Responsibilities:
  • Content Publication & Execution

    Ensure timely publishing of all content deliverables across websites, social media, email, and other distribution channels.

  • Oversee and optimize content management workflows, ensuring accuracy and consistency in formatting, tagging, and SEO optimization.

  • Maintain and improve internal publication processes to enhance efficiency and reduce errors.

Marketing Automation & CRM Integration
  • Oversee CRM integrations with websites, landing pages, and automation workflows.

  • Build and optimize email marketing and nurture sequences, ensuring lifecycle-driven engagement.

  • Implement data tracking and segmentation strategies for better audience targeting and personalization.

  • Develop and maintain custom dashboards and reports to track marketing performance and automation effectiveness.

Web Development & Martech Integrations
  • Manage website updates, integrations, and performance optimizations to align with Talent Sam's marketing strategies.

  • Lead the technical implementation of marketing automation tools, ensuring seamless connectivity between platforms.

  • Oversee API integrations between CRM, CMS, business intelligence tools, and other third-party applications.

  • Troubleshoot and resolve technical issues related to website functionality, tracking, and integrations.

Performance Analytics & Reporting
  • Implement comprehensive tracking and analytics across CRM, website, and content channels.

  • Maintain real-time dashboards for automation performance, content engagement, and revenue impact.

  • Provide monthly and quarterly reports with actionable insights for internal teams and customers.

  • Identify trends and recommend optimizations to improve efficiency, engagement, and ROI.

Cross-Team Collaboration & Leadership
  • Work closely with the Growth, Account Management, and Content teams to ensure seamless execution of marketing initiatives.

  • Act as the technical point of contact for martech stack improvements and integrations.

  • Train and support internal teams on best practices for automation, reporting, and content publishing.

  • Ensure all implementations align with data privacy regulations (GDPR, CCPA, etc.) and security best practices.


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