Experimentation and Data Analyst
3 days ago
Key Responsibilities
The ideal candidate will have:
- Experience in designing, executing, and evaluating experiments to optimise customer journeys and improve user experiences.
- Strong analytical skills and ability to interpret complex data.
- Excellent communication and interpersonal skills.
- Experience working with experimentation tools such as Optimizely.
- Familiarity with Google Analytics and data analysis software.
Requirements
- Proven experience in conversion rate optimisation and experimentation.
- Demonstrable experience in B2B and B2C web experimentation and conversion optimisation.
- Hands-on experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred).
- Extensive knowledge of Google Analytics, key reporting metrics, data analysis and insight (Google Data Studio experience advantageous).
- Basic knowledge of HTML / CSS / JavaScript would be advantageous but not compulsory.
- Knowledge of CMS systems like Contentful or Sitecore preferred.
- Understanding of the full experimentation lifecycle – ideation, creation, validation, execution and reporting.
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