Content Strategist for Behavioural Science

2 weeks ago


Johannesburg, Gauteng, South Africa Nedbank Full time
Nedbank Insurance Job Opportunity

We are seeking a highly skilled Content Strategist for Behavioural Science to join our team in Johannesburg, Gauteng. This is an exciting opportunity to utilise your expertise in crafting compelling narratives and developing engaging content that drives client communications and content engagement strategies.

Key Responsibilities:

  • Develop and execute content plans that drive brand awareness and customer engagement across different client segments.
  • Craft clear and concise copy on complex projects, guiding and educating clients through relevant client communications.
  • Work with CX, UX, and UI designers to develop messaging and microcopy for app and web user journeys, chatbots, notifications, mailers, infographics, and videos.
  • Apply knowledge of human behaviour to create effective marketing materials, policy documents, and digital content that resonate with diverse customer segments.
  • Collaborate with multi-discipline practitioners and project stakeholders to achieve business objectives.

Requirements:

  • Advanced Diplomas or National 1st Degrees (NQF Level)
  • 4-7 years of copywriting experience, preferably from the insurance industry or Financial Services sector

Salary Range: R650,000 - R900,000 per annum, based on qualifications and experience



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