Senior Content Strategist

3 weeks ago


Johannesburg, Gauteng, South Africa Nedbank Full time
Job Classification

Job Requisition - 136934

Location - Johannesburg

Division - Nedbank Insurance | Client Experience

Please Note: Preference will be given to applicants from Underrepresented Groups

Job Family

Information Technology

Career Stream

Design

Leadership Pipeline

Manage Self: Technical

FAIS AffectedJob Purpose

To support Nedbank Insurance in creating relevant client communications and content engagement strategies across different client segments. To craft clear and engaging copy on complex projects, that guides and educates clients. The role also involves developing compelling narratives based on behavioural science principles and insights to understand customer motivations, decision-making processes, and influences on purchasing behaviour in the insurance sector.

Job Responsibilities

Job Responsibilities

  • Manage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spent
  • Work with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videos
  • Drive vision for product language and content across customer journeys
  • Have strong analytical skills to interpret data and insights to inform content strategy and decision-making
  • Ability to measure the effectiveness of content and make data-driven improvements
  • Experience in interpreting client and user experience research and applying insights to improve content
  • Proficiency in developing and executing content plans that drive brand awareness and customer engagement
  • Define and document standards, patterns, principles and processes to establish a unified approach to communications
  • Drive alignment on style, voice and tone across channels
  • Collaborating with multi-discipline practitioners and project stakeholders

Behavioural Science

  • Craft persuasive content that drives customer engagement and action, using proven behavioural science principles to nudge customers towards optimal choices
  • Design and implement behavioural change campaigns that address common pain points and enhance customer experience with insurance products
  • Apply knowledge of human behaviour to create clear, concise, and effective marketing materials, policy documents, and digital content that resonate with diverse customer segments
  • Leverage big data and behavioural analytics to inform content strategies, enhance customer communication, and improve overall customer satisfaction.

Leadership and Mentorship

  • Experience in leading and mentoring junior writers
  • Ability to provide constructive feedback and foster a culture of continuous improvement.
People SpecificationEssential Qualifications - NQF Level
  • Advanced Diplomas/National 1st Degrees
Preferred Qualification

Degree in English, Copywriting, Communications or Journalism

Essential CertificationsPreferred Certifications

Certification in UX Writing, Content Strategy, UX or Design
Have a foundation in Behavioural Economics Principles

Minimum Experience Level

4 -7 years in copywriting experience preference from the insurance industry or Financial Services experience

Technical / Professional Knowledge
  • Relevant design tools
  • Writing, editing, proofreading, layout and design skills
  • General Communication Skills
Behavioural Competencies
  • Collaborating
  • Managing Work
  • Leveraging Feedback
  • Continuous Learning
  • Technical/Professional Knowledge and Skills

---------------------------------------------------------------------------------------

Please contact the Nedbank Recruiting Team



  • Johannesburg, Gauteng, South Africa Curiska Full time

    Job SummaryWe are seeking a skilled Senior Content Strategist to join our team at Curiska. In this role, you will be responsible for developing and implementing a content strategy that showcases our organization's expertise and promotes our brand.About the RoleThe successful candidate will have a strong background in communications and content creation, with...


  • Johannesburg, Gauteng, South Africa African Ambition Full time

    African Ambition Seeks Digital Content StrategistWe are seeking a talented Digital Content Strategist to join our dynamic team at African Ambition. The ideal candidate will be responsible for creating and executing digital content marketing strategies that drive engagement, attract new customers, and boost brand awareness.

  • Content Strategist

    1 month ago


    Johannesburg, Gauteng, South Africa TalentCru Full time

    TalentCru is seeking a highly skilled Content Strategist to join our team.The ideal candidate will have a strong background in writing and a keen eye for detail. They will be responsible for developing and executing a comprehensive content strategy that aligns with the company's brand and messaging.Key Responsibilities:Develop and execute a content strategy...

  • Content Strategist

    3 weeks ago


    Johannesburg, Gauteng, South Africa PKF Octagon Full time

    Job SummaryWe are seeking a highly skilled Content Strategist to elevate our communications with precision and creativity at PKF Octagon.About the RoleThis is an exciting opportunity for a wordsmith with exceptional writing skills to join our team and take charge of creating impactful content across all platforms. As a Content Strategist, you will work...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing Full time

    At Isilumko Staffing, we are seeking a highly skilled Content Strategist Lead to join our team in JHB. According to various sources, the estimated annual salary for this position is approximately R 960,000 - R 1,200,000.About the RoleThe Content Strategist Lead will play a crucial role in developing and implementing content strategies that drive business...


  • Johannesburg, Gauteng, South Africa Careers Full time

    Job Title: Marketing Content StrategistWe are seeking a highly skilled Marketing Content Strategist to join our team at EyeCarePro. As a Messaging Strategist, you will be responsible for developing and implementing a cohesive messaging strategy that aligns with the company's mission, values, and goals.About the Role:Lead the development of a messaging...


  • Johannesburg, Gauteng, South Africa African Ambition Full time

    About the RoleWe are seeking a skilled Digital Content Strategist to join our team at African Ambition. As a key member of our marketing department, you will be responsible for developing and executing content marketing strategies that drive engagement and boost brand awareness.


  • Johannesburg, Gauteng, South Africa TalentCru Full time

    TalentCru is seeking a highly skilled Creative Content Strategist to lead the development of engaging content across various platforms.Key Responsibilities:Develop and implement content strategies to align with company objectives.Collaborate with subject matter experts to create thought-provoking content.Create compelling copy for internal communications,...


  • Johannesburg, Gauteng, South Africa Careers Full time

    Position Overview:We are seeking a skilled Messaging Strategist to join our team at EyeCarePro. As a Messaging Strategist, you will be responsible for developing and implementing a cohesive messaging strategy that aligns with our company's mission, values, and goals.Key Responsibilities:Messaging Strategy Development: Lead the development of a messaging...


  • Johannesburg, Gauteng, South Africa Careers Full time

    Career Opportunity: Marketing Content StrategistWe are seeking a skilled Marketing Content Strategist to join our team at EyeCarePro. This full-time, remote position offers a competitive salary of $80,000 per year.Job Description:The successful candidate will be responsible for developing and executing a cohesive messaging strategy that aligns with our...


  • Johannesburg, Gauteng, South Africa Adaptive Teams Full time

    Job Title: Visual Content StrategistAbout the Role:We are seeking a highly skilled Visual Content Strategist to join our team at Adaptive Teams. As a key member of our creative team, you will be responsible for developing and implementing visual content strategies that drive business results.Key Responsibilities:Develop engaging visual content across...

  • Content Strategist

    1 month ago


    Johannesburg, Gauteng, South Africa No Sweat Work Media Full time

    This is a remote position for a Content Strategist at No Sweat Work Media.The client is based in New York, USA.Title: Content StrategistLocation: RemoteTime Commitment: 5 - 10 hours per week (20 - 40 hours per month)Compensation: Approximately R450 per hour (paid per project, totalling approximately R9 000 - R18 000 per month)Job OverviewWe are seeking a...

  • Content Strategist

    1 month ago


    Johannesburg, Gauteng, South Africa Curiska (Pty) Ltd Full time

    The role of Content Strategist at Curiska (Pty) Ltd involves being the professional voice of the company, ensuring that all written materials are accurate and of high quality. The successful candidate will be responsible for developing content for each programme, promoting the company brand, activities, and programme outcomes. Key responsibilities...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing Full time

    Isilumko Staffing is seeking an experienced Content Strategist to collaborate with our design teams in developing clear and engaging copy for various digital touchpoints.Salary: $80,000 - $110,000 per year, depending on experience.Job DescriptionThe Content Strategist will drive the vision for product language across customer touchpoints, defining...


  • Johannesburg, Gauteng, South Africa Adonai Human Capital Solutions (PTY) Ltd Full time

    Job Description:We are seeking a highly skilled Digital Content Strategist to join our team at Adonai Human Capital Solutions (PTY) Ltd.About the Role:The successful candidate will be responsible for developing and executing innovative social media strategies, creating compelling content across platforms, analysing performance metrics to optimise campaigns,...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing Full time

    Job Summary:">We are seeking a highly skilled Digital Content Strategist to join our team at Isilumko Staffing. This is an exciting opportunity for a creative and strategic thinker to craft compelling content that drives user engagement and achieves business objectives.">About the Role:">The successful candidate will have 4-7 years of experience in digital...


  • Johannesburg, Gauteng, South Africa NTT Full time

    About the Role:We are seeking a Senior Marketing Strategist to join our team. As a Senior Marketing Strategist, you will be responsible for developing and executing global marketing campaigns that drive business growth and increase brand awareness. You will work closely with our portfolio and regional marketing teams to create audience-centric campaign...


  • Johannesburg, Gauteng, South Africa HR Genie Full time

    At HR Genie, we are seeking a highly skilled Multimedia Content Strategist to lead our video services operations.We are looking for someone with extensive experience in managing YouTube Multi Channel Networks and ensuring the proper registration and monetization of audio and visual assets on YouTube channels.The ideal candidate will have excellent...

  • Content Strategist

    6 days ago


    Johannesburg, Gauteng, South Africa Aristo Sourcing Full time

    Aristo Sourcing is seeking a skilled Content Strategist - SEO Expert to join our team. This role offers an exciting opportunity to work in a remote setting and develop high-quality, SEO-optimized content for various channels.Salary: $1500 per monthAbout the Role:We are looking for a talented individual with a strong background in SEO and content marketing to...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing Full time

    Job OverviewWe are seeking a highly skilled Senior Copywriter to join our team at Isilumko Staffing. This is a fantastic opportunity for a talented professional to take their career to the next level and contribute to the success of our organization.About the RoleThe ideal candidate will have a strong background in digital copywriting, with a minimum of 4-7...