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Analytics Campaign Optimization Expert

1 week ago

Cape Town, Western Cape, South Africa SWATX Full time
Role Summary:

The DS Campaign Analyst will play a critical role in analyzing data from marketing campaigns and providing actionable insights that inform strategic decision-making at Swatx. The ideal candidate will have a strong foundation in data analysis and campaign performance metrics, with the ability to apply statistical analysis and modeling techniques to forecast campaign results.

The DS Campaign Analyst will work closely with the marketing team to identify areas for optimization and enhancement of marketing initiatives, utilizing industry trends and best practices in data analysis and marketing analytics to improve internal processes. The role requires excellent analytical and quantitative skills, with the ability to communicate complex data insights in an easy-to-understand manner.

Main Responsibilities:
  • Collect and analyze marketing data to evaluate campaign performance and effectiveness.
  • Develop and maintain comprehensive reports and dashboards to track key performance indicators (KPIs) and campaign metrics.
  • Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
  • Apply statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
  • Stay up-to-date with industry trends and best practices in data analysis and marketing analytics to improve internal processes.
  • Provide valuable insights and recommendations to stakeholders regarding campaign performance and potential improvements.
  • Support the development of testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.