Email Marketing Strategist

3 days ago

Cape Town, Western Cape, South Africa RoomRaccoon Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our team at RoomRaccoon. As a key member of our sales and marketing team, you will be responsible for managing our CRM system (HubSpot) to optimize our sales and product marketing funnels, nurture leads, upsell clients, and drive revenue growth.

Key Responsibilities
  • HubSpot Master: You will be the go-to person for all things HubSpot within our sales and marketing team, including configuration, customization, data management, and ongoing optimization.
  • Lead Management Champion: You will own the lead nurturing process, creating targeted email campaigns and workflows within HubSpot to keep leads engaged and move them through the sales funnel.
  • Content Crafter: You will collaborate with the sales and marketing teams to develop compelling email content for lead nurturing, outreach, and other sales communications.
  • Data Detective: You will analyze CRM data to identify trends and opportunities, generate reports, and provide insights to improve sales, marketing, and content performance.
  • Process Pro: You will develop and maintain best practices for using HubSpot within the sales & marketing team, ensuring everyone is maximizing its capabilities.
  • Collaboration Catalyst: You will work closely with the sales and marketing teams to ensure alignment and effectiveness across the customer journey.
Requirements
  • Minimum 4 years of experience working with CRM systems, preferably in a B2B SaaS environment.
  • Proven experience using HubSpot for sales, marketing automation, and reporting.
  • Strong understanding of lead nurturing best practices and the ability to create targeted email campaigns.
  • Strong understanding of upselling best practices and the ability to create targeted email campaigns and marketing automation.
  • Excellent written and verbal communication skills with the ability to craft clear, concise, and engaging content.
  • Analytical mind with a passion for data-driven decision-making.
  • Ability to work independently and manage multiple priorities effectively.
  • Strong organizational skills and a meticulous attention to detail.

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