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Digital Influencer Strategist

1 week ago

Cape Town, Western Cape, South Africa Ogilvy Group Full time
Responsibilities and Requirements

The successful Influence Account Executive will be responsible for developing and managing influencer marketing campaigns that drive business results for our clients in the beauty, lifestyle, and fashion sectors. Key responsibilities include:

  • Develop, manage, and execute influencer marketing campaigns that integrate into the overall influencer strategy, including seeding, paid love, and paid media campaigns.
  • Collaborate with the influencer manager to deliver best-in-class paid and seeding campaigns for our global client.
  • Identify and nurture client-appropriate talent opportunities and relationships to help deliver influencer campaigns on behalf of the brand.
  • Manage the influencer paid database and ensure it is kept up to date.
  • Present creative and sellable content solutions to internal senior management, influencers, and IDs.
  • Stay up to date with cultural and social trends and customers' views and attitudes.
  • Support additional projects as required, such as additional influencer campaigns and competitive trend nudges.
  • Supply Trends Nudges to the client on a weekly basis.
  • Nurture Account Coordinators and help them grow.

Requirements:
  • A passion for influencer marketing and social media.
  • Demonstrated experience in building consistently productive client relationships.
  • The ability to remain optimistic and calm under pressure.
  • Strong experience with influencer communication and negotiation.
  • A creative outlook with the ability to achieve full potential from projects, keeping abreast of and utilizing new industry developments and technology.
  • Proven experience of integrating digital and social media in campaign activity.
  • Self-motivated, action-oriented, and ambitious with a positive 'can-do' attitude.
  • A keen interest in all things social and an avid follower of relevant news and trends.