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Digital Marketing Head

2 months ago

Johannesburg, Gauteng, South Africa Standard Bank of South Africa Limited Full time
Job Title: Head, Digital

Job Summary:

We are seeking a highly skilled and experienced Digital Marketing Head to join our team at Standard Bank of South Africa Limited. The successful candidate will be responsible for driving the conceptualization and implementation of digital and interactive marketing campaigns for our Business & Commercial Banking division.

Key Responsibilities:

  • Develop and implement digital marketing strategies to drive business growth and customer engagement.
  • Lead cross-functional teams to ensure timely and effective campaign launches.
  • Build and enable a performance marketing strategy to generate lead volumes against product targets.
  • Manage and drive an interactive and tactical always-on approach through quicker customer engagement and dynamic always-on content, driven by insights.
  • Develop and manage strategies that drive brand and product differentiation for the digital portfolio to improve preference and commercial effectiveness.

Requirements:

  • Minimum of 10 years experience in the Marketing and Communications industry, with specific experience in Digital Marketing.
  • Experience working in either Personal and Private Banking, Business and Commercial Banking or Wealth Management.
  • Ability to use marketing techniques to increase the perceived value of the organisation over time and build customer loyalty through positive brand awareness.
  • Ability to collect, measure, analyse, visualise and interpret data to illustrate user behaviour on websites, mobile sites, and mobile applications.

Additional Information:

  • Articulating Information
  • Developing Strategies
  • Directing People
  • Data Driven Digital Marketing
  • Digital Analytics and Reporting
  • Digital Content
  • Digital Media and Advertising
  • Performance Marketing
  • Platform Management
  • Site Development
  • Social Media

Please note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on or #J-18808-Ljbffr