E-commerce Paid Advertising Specialist

3 days ago


Cape Town, Western Cape, South Africa Laura James Full time

As a Paid Social Media Executive at Laura James, you'll be responsible for developing and executing paid media campaigns across various platforms to drive business growth and profitability.

About the Company

Laura James is a company that specialises in creating beautiful home & garden furniture for modern-day living. Our collections tell inspiring stories with innovative design and unparalleled quality, while remaining affordable and stylish.

Main Responsibilities
  • Develop and execute paid media campaigns across Meta, Pinterest, and TikTok to achieve business objectives.
  • Tailor strategies to suit the unique needs of our home and garden brand, aligning with our tone, goals, and audience.
  • Monitor and refine campaigns using detailed performance metrics, focusing on unit economics and margin contribution.

To succeed in this role, you'll need:

  • Proven success managing paid social campaigns on Google Ads, Meta, Pinterest, and Shopify.
  • Demonstrable experience working with or for home and/or garden brands is beneficial.
  • Solid understanding of unit economics, CAC, and LTV metrics.


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