Commercial Vehicles Marketing Manager Lead

4 days ago


Johannesburg, Gauteng, South Africa Ellahi Consulting Full time

Job Overview

Ellahi Consulting is seeking a seasoned Marketing Manager to oversee the execution, tracking, and performance of all digital marketing initiatives for our commercial dealerships.

This individual will manage B2C marketing campaigns, maintain strong relationships with manufacturers, and ensure consistent aftersales carpark growth. The successful candidate will be instrumental in driving digital marketing efforts, executing successful events, and ensuring effective communication with all stakeholders.

Digital Marketing Execution & Tracking: Execute and manage digital marketing campaigns across multiple platforms (social media, website, email, paid advertising, etc.). Track and report weekly on key performance metrics (KPIs) including reach, engagement, and conversions. Optimize campaigns for performance and ROI.

B2C Event Hosting & Aftersales CarPark Growth: Plan, coordinate, and execute B2C events (e.g., promotions, roadshows, customer engagement events) to drive brand awareness and vehicle sales. Partner with internal teams to grow and retain the aftersales carpark through targeted marketing and customer engagement strategies.

Manufacturer Relationship Management: Serve as the primary point of contact between the dealership group and vehicle manufacturers. Execute manufacturer-driven marketing initiatives and campaigns effectively. Maintain strong relationships with manufacturers to ensure timely rebates and incentives.

Data Analysis & Reporting: Analyze marketing performance, providing insights and recommendations for improvement. Prepare detailed monthly reports on marketing initiatives, performance metrics, and ROI for senior management.



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