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Product Marketing Strategist

2 months ago

Midrand, Gauteng, South Africa Optimal Growth Technologies Full time
Product Marketing Manager

At Optimal Growth Technologies, we're seeking a seasoned Product Marketing Manager to drive the success of our financial products and services. As a key member of our team, you'll be responsible for developing and executing strategic marketing plans that drive business growth and customer engagement.

Key Responsibilities:
  • Target Audience Identification and Understanding: Conduct in-depth research on the South African financial services market to inform our marketing strategies and approaches.
  • Media Planning and Implementation: Plan, execute, and manage performance across various media channels, including digital, ATL, and owned channels, to maximize ROI and achieve marketing objectives.
  • Overseeing Marketing Activities: Manage and coordinate all marketing activities related to our financial portfolios, ensuring cohesive and effective marketing campaigns.
  • Drive Breakthrough Marketing Innovation: Identify and implement innovative marketing strategies and tactics to differentiate our financial products and services in the market.
Requirements:
  • Minimum 8-10 years of relevant experience in digital/ATL media and owned channels, with a proven track record in achieving commercial and operational targets.
  • Expertise in strategic planning and competitive market positioning, with a focus on innovative and effective market positioning.
  • Extensive experience in managing creative agencies and media for large consumer-facing brands, ensuring high-quality and impactful marketing outputs.
  • 3-year Business/Marketing related Degree or National Diploma essential.