Customer Experience Strategist

5 days ago


Johannesburg, Gauteng, South Africa Initiate International Full time
Job Title: Team Lead CX

Are you ready to take customer engagement to the next level? As a Team Lead CX in Johannesburg, this role is at the forefront of crafting unforgettable experiences for players across the vibrant South African online gaming landscape.

Key Responsibilities:
  • Develop and implement innovative strategies that increase player acquisition, retention, and loyalty.
  • Design localized, segmented campaigns tailored to different player groups.
  • Analyze customer behavior and data insights to adapt communications and personalize player experiences.
  • Find fresh solutions to challenges, enhance processes, and consistently improve the player experience.
  • Work closely with cross-functional teams to align lifecycle initiatives with broader business objectives.
  • Create and launch cost-effective, engaging offers and promotions that stand out.
  • Take full responsibility for the retention lifecycle calendar.
  • Spearhead innovative campaigns that grow the player base and keep current players engaged.
  • Analyze market trends and competitor activities to ensure campaigns are ahead of the curve.
  • Evaluate campaign performance and provide data-backed insights to refine strategies.
  • Identify and engage key customer segments through targeted, data-driven campaigns.
  • Safeguard the player journey and ensure a seamless and enjoyable experience.
  • Be the go-to expert on CRM best practices and lifecycle management.
  • Support broader marketing initiatives as needed.
Requirements:
  • A marketing degree or relevant qualification is essential.
  • A minimum of 3 years' experience in marketing, ideally within the online betting or gaming industry.
  • Strong knowledge of the online casino and betting landscape.
  • Expertise in analyzing data and turning insights into actionable marketing strategies.
  • Proven project management skills and a creative, strategic mindset.
  • Excellent interpersonal and negotiation skills.
  • Highly computer literate and willing to adapt to new tools and technologies.
  • Ability to work effectively under pressure and maintain performance standards.

If you're a dynamic leader with a passion for creating innovative campaigns and driving meaningful customer engagement, we want to hear from you. Bring your expertise in the online gaming industry and make an impact in shaping the player journey across South Africa.

Apply today and be part of a team that values creativity, data-driven strategies, and delivering exceptional player experiences.



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