Visual Strategist

5 days ago


Johannesburg, Gauteng, South Africa Atomic Digital SA Full time

About Atomic Digital SA

We're a digital marketing agency passionate about crafting innovative solutions for our clients.

As an Art Director, you will play a key role in developing and implementing the visual strategy for creative projects, working closely with designers and other team members to create engaging designs that meet client objectives.

Key Responsibilities:

  • Develop and refine creative concepts for various projects, including advertising campaigns, websites, branding, print collateral, social media, and other marketing materials.
  • Ensure that visual elements are aligned with the overall brand vision, style guidelines, and client objectives.
  • Collaborate with the creative team to brainstorm and refine ideas, ensuring innovative solutions to design challenges.
  • Oversee the design and execution of high-quality visuals across digital and print mediums.
  • Create and present design mockups, storyboards, and prototypes for client approval.
  • Ensure all visual assets are on-brand, consistent, and deliver on the intended message.
  • Manage the overall design process, ensuring that timelines, quality standards, and client expectations are met.
  • Work closely with designers, copywriters, photographers, videographers, and other creatives to execute projects seamlessly.
  • Provide guidance, feedback, and mentorship to junior designers and other team members, fostering a collaborative and inspiring work environment.
  • Coordinate with project managers to ensure that project deadlines and expectations are maintained.
  • Present design concepts to clients, incorporating feedback and making revisions as necessary.
  • Build and maintain strong relationships with clients, understanding their vision, needs, and goals.
  • Work with clients to understand their brand, target audience, and messaging, translating that into compelling visual designs.
  • Ensure all creative work is executed with attention to detail, and adheres to quality standards.
  • Review and approve designs, layouts, and visual materials for consistency with brand guidelines.
  • Maintain up-to-date knowledge of design trends, tools, and technologies to ensure the work remains fresh and innovative.


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