Strategic Marketing Insights Analyst
1 month ago
We are seeking an experienced Strategic Marketing Insights Analyst to join our team at TalentCru. This role plays a vital part in driving marketing success by providing data-driven insights and recommendations to optimize strategies and campaigns.
- $85,000 - $110,000 per annum
As a Strategic Marketing Insights Analyst, you will be responsible for collecting, analyzing, and interpreting marketing data from various sources. You will identify market trends and opportunities, measure the effectiveness of marketing initiatives, and develop actionable recommendations for our clients.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.
- Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, marketing dashboards).
- Excellent communication and presentation skills to effectively communicate complex data insights to both technical and non-technical audiences.
- Strong attention to detail and accuracy.
In this role, you will work closely with our clients' marketing teams and senior management to inform strategic decision-making. You will also stay up-to-date on the latest marketing trends and industry best practices relevant to the consumer goods market.
Key Responsibilities:You will conduct market research to identify emerging trends, customer needs, competitor activities, and potential threats and opportunities within the consumer goods market specific to our clients' products. You will analyze the performance of marketing campaigns across various channels (online, offline, etc.) to identify areas for improvement and optimize campaign effectiveness for our clients.
- Market Share Analysis
- Customer Segmentation Analysis
- Campaign Performance (reach, engagement, conversion)
- Customer Lifetime Value (CLV)
- Customer Acquisition Cost (CAC)
- Brand Perception Analysis
- Social Media Engagement
- Return on Investment (ROI) for marketing initiatives
- Market Trends Analysis
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