Email Marketing Strategist

1 week ago

Cape Town, Western Cape, South Africa RoomRaccoon Full time
About RoomRaccoon

RoomRaccoon is a leading provider of all-in-one hotel management systems, serving 2000+ clients across Europe, USA, and Africa. Our mission is to redefine hotel operations through innovative technology.

Job Title: Email Marketing SpecialistJob Summary

We are seeking an experienced Email Marketing Specialist to join our team. As a key member of our sales and marketing team, you will be responsible for managing our CRM system (HubSpot) to optimize our sales and product marketing funnels, nurture leads, upsell clients, and drive revenue growth.

Key Responsibilities
  • HubSpot Master: Configure, customize, and optimize HubSpot for sales and marketing teams.
  • Lead Management Champion: Develop targeted email campaigns and workflows to nurture leads and move them through the sales funnel.
  • Content Crafter: Collaborate with sales and marketing teams to create compelling email content for lead nurturing, outreach, and sales communications.
  • Data Detective: Analyze CRM data to identify trends and opportunities, generate reports, and provide insights to improve sales, marketing, and content performance.
  • Process Pro: Develop and maintain best practices for using HubSpot within the sales and marketing team.
Requirements
  • Minimum 4 years of experience working with CRM systems, preferably in a B2B SaaS environment.
  • Proven experience using HubSpot for sales, marketing automation, and reporting.
  • Strong understanding of lead nurturing best practices and the ability to create targeted email campaigns.
  • Excellent written and verbal communication skills with the ability to craft clear, concise, and engaging content.
  • Analytical mind with a passion for data-driven decision-making.
What We Offer

As a member of our team, you will enjoy a range of benefits, including equity, formal training budget allowance, annual hotel allowance, and birthday and Xmas vouchers.

How to Apply

If you are a motivated and experienced Email Marketing Specialist looking for a new challenge, please submit your application.

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