Marketing Analytics Professional

3 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

About the Role:

We are seeking a highly skilled Marketing Data Analytics Manager to join our team at Ad Talent Africa. As a key member of our team, you will play a pivotal role in shaping the success of our clients' sponsorships by managing the measurement process and delivering actionable insights.

Key Responsibilities:

  • Develop and nurture the client's sponsorship measurement model.
  • Lead the incorporation of software tools, including SQL, Power BI and external marketing measurement tools.
  • Formulate and deliver comprehensive reports to clients, pinpointing areas for enhancement and spotlighting the triumphs of campaigns.

Requirements:

  • Minimum 3 years' experience in marketing analytics
  • Bachelor's degree in commerce, economics, marketing, or similar qualification, with courses in data analysis

Desirable Skills:

  • Basic proficiency in SQL
  • Familiarity with data visualisation in Power BI
  • Proficient in Microsoft Excel, including formulas
  • Understanding of key metrics for measuring the success of marketing/sponsorship campaigns
  • Strong knowledge of data analytics methods


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