Marketing Analytics Professional
3 weeks ago
About the Role:
We are seeking a highly skilled Marketing Data Analytics Manager to join our team at Ad Talent Africa. As a key member of our team, you will play a pivotal role in shaping the success of our clients' sponsorships by managing the measurement process and delivering actionable insights.
Key Responsibilities:
- Develop and nurture the client's sponsorship measurement model.
- Lead the incorporation of software tools, including SQL, Power BI and external marketing measurement tools.
- Formulate and deliver comprehensive reports to clients, pinpointing areas for enhancement and spotlighting the triumphs of campaigns.
Requirements:
- Minimum 3 years' experience in marketing analytics
- Bachelor's degree in commerce, economics, marketing, or similar qualification, with courses in data analysis
Desirable Skills:
- Basic proficiency in SQL
- Familiarity with data visualisation in Power BI
- Proficient in Microsoft Excel, including formulas
- Understanding of key metrics for measuring the success of marketing/sponsorship campaigns
- Strong knowledge of data analytics methods
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