Marketing Strategist
3 days ago
Job Overview
We are seeking a highly skilled Marketing Analyst to join our team at Visa Inc.
The successful candidate will be responsible for managing and supporting the delivery of client and market-wide marketing programs, including activation of global sponsorship and partnerships, local sponsorships, and product platform initiatives in the region.
Key Responsibilities:
- Client Marketing Strategies and Initiatives
Develop and execute marketing strategies, plans, and initiatives for key clients and partners. Handle the full lifecycle of marketing campaigns from planning to execution.
- Marketing Value Added Services (VAS)
Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing VAS. Services include marketing insights, strategy, creative services, execution, and consulting.
- Client Needs and Collaboration
Identify client needs through detailed analysis and develop tailored action plans. Collaborate with internal teams and agencies to implement effective solutions.
- Revenue Pipeline and Project Management
Manage and report on the revenue pipeline, project status, successes, and challenges related to marketing VAS. Support day-to-day management of marketing VAS client engagements and project proposals.
- Execution and Communication
Ensure timely executions and deliverables from agencies and vendors. Maintain open communication between partners and vendors to ensure accurate implementation.
- Country Market-wide Programs
Manage and deliver high-quality marketing programs supported by data, evaluating their effectiveness and efficiency. Oversee local contacts within regional creative, media, and partnership agencies.
Requirements:
- Bachelor's degree in business or a related field with a marketing foundation
- Minimum 5 years of relevant experience in a services marketing team (preferably with experience in Southern Africa and South Africa markets)
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