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UX/UI Analyst

2 months ago

Johannesburg, Gauteng, South Africa Capital Recruit Full time
Capital Recruit

We are seeking a skilled UX/UI Analyst/Product Strategist to enhance our platform's user experience and drive user engagement.

Key Responsibilities:
  • Data Analysis and User Research: Conduct in-depth analysis of user data, including usage patterns, clickstream data, heatmaps, and user feedback, to identify areas for improvement in the platform's UX/UI.
  • User Behavior Analysis: Utilize quantitative and qualitative research methods to understand user motivations, needs, and pain points, and develop user personas to guide product strategy and decision-making.
  • UX/UI Optimization: Identify and implement UX/UI improvements that enhance the platform's usability, accessibility, and overall user satisfaction.
  • A/B Testing and Experimentation: Design and implement A/B tests and experiments to evaluate the impact of UX/UI changes on user behaviour and key metrics.
  • Collaboration and Communication: Work closely with product managers, designers, and developers to ensure seamless integration of UX/UI improvements into the product development lifecycle. Communicate findings and recommendations effectively to stakeholders at all levels.
  • Product Strategy: Contribute to the overall product strategy by providing insights and recommendations based on user data and research.
  • Stay Informed: Keep abreast of the latest UX/UI design trends and best practices and apply them to the platform.
  • UX/UI Design: Translate UX analysis into design improvements, using tools such as Adobe Illustrator and Figma to create wireframes, mockups, and prototypes.
Requirements:
  • Strong Analytical Skills: Proven ability to analyse complex data sets and extract actionable insights.
  • Deep Understanding of UX/UI: Comprehensive knowledge of UX/UI design principles and best practices, with the ability to evaluate and critique designs from a user-centric perspective.
  • User Research Expertise: Experience conducting user research, including interviews, surveys, and usability testing.
  • Data Visualization: Proficiency in using data visualisation tools to communicate findings effectively.
  • Problem-Solving: Excellent problem-solving skills and the ability to identify creative solutions to UX/UI challenges.
  • Communication and Collaboration: Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Proactive and Self-Motivated: A self-starter with the ability to take initiative and work independently.
  • Passion for UX/UI: A genuine passion for creating user-friendly and engaging digital experiences.
Qualifications:
  • Bachelor's Degree: A Bachelor's degree in a relevant field, such as Human-Computer Interaction (HCI), User Experience Design, Psychology, or a related discipline.
  • Experience: 3+ years of experience in a UX/UI analysis or product strategy role.
  • Analytics Tools: Experience working with analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing platforms.
Preferred Qualifications:
  • Advertising or Media Industry: Experience working in the advertising or media industry.
  • User Research Tools: Familiarity with user research tools and methodologies.
  • Wireframing and Prototyping Tools: Experience working with wireframing and prototyping tools.
Benefits:
  • Competitive Salary and Benefits: A competitive salary and benefits package.
  • Leading Provider: The opportunity to work with a leading provider of free Wi-Fi content portals in South Africa.
  • User Experience Impact: The chance to make a real impact on the user experience of millions of users.
  • Collaborative Environment: A collaborative and dynamic work environment.
  • Professional Growth: Opportunities for professional growth and development.