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Product Development Director

1 week ago

Durban, KwaZulu-Natal, South Africa Icebolethu Full time

Job Overview:

Icebolethu Group, a leading provider of dignified burial solutions in South Africa, is seeking a skilled Product Development Manager to drive the marketing strategy and execution for their products. The successful candidate will collaborate closely with cross-functional teams to ensure the successful launch and ongoing promotion of their offerings.

Responsibilities:

  1. Conduct market research to understand customer needs, competitive landscape, and industry trends.
  2. Analyze market data to identify opportunities for product differentiation and positioning.
  3. Develop compelling product positioning and messaging that resonates with target audiences.
  4. Collaborate with product management to refine product features and benefits based on market feedback.
  5. Develop and execute go-to-market strategies for product launches and updates.
  6. Coordinate cross-functional teams to ensure alignment and successful execution of launch plans.
  7. Create engaging and persuasive content including product collateral, sales materials, website content, and presentations.
  8. Work with creative teams to develop visual assets that support product messaging.
  9. Plan and execute marketing campaigns across multiple channels including digital, social media, email, and events.
  10. Monitor campaign performance and optimize tactics to maximize ROI.
  11. Provide sales teams with the necessary tools and training to effectively sell products.
  12. Develop sales enablement materials such as pitch decks, battle cards, and product demos.
  13. Gather feedback from customers and sales teams to inform product roadmap and marketing strategy.