Stratogo Business Intelligence Specialist
3 weeks ago
We are seeking a highly skilled Data Analyst to join our team at Stratogo. As a key member of our business intelligence unit, you will play a crucial role in driving our marketing strategy forward by analyzing consumer data, market trends, and campaign effectiveness.
Key Responsibilities- Analyze consumer data and market trends to provide actionable insights that inform our marketing strategy.
- Develop and maintain routine weekly account reports, as well as ad hoc reports requested by KAMS's and Regional Sales Managers.
- Perform post-promotional analysis and monitor spend-to-sales ratios by account and division.
- Maintain and develop monthly category shares dashboards based on relevant data.
- Identify category opportunities and threats based on retailer analysis.
- Evaluate competitor promotional activities for replication.
- Maintain master data in conjunction with the IT department.
- Collaborate closely with sales, marketing, and finance function heads to provide necessary information.
- Perform analysis and other projects requested by Sales and Marketing Management, surfacing issues discovered during routine analysis and reporting.
- Present data and analysis to internal and external stakeholders, including Key Accounts.
- Diploma or degree in industry trade marketing and/or data analytics, with a minimum 3-5 years of experience in an FMCG environment.
- Strong analytical skills, with the ability to interpret complex data and present findings in a clear and concise manner.
- Excellent communication and diplomacy skills, with the ability to liaise effectively with internal and external stakeholders.
- Proficiency in MS Office, particularly Excel, Word, and PowerPoint.
- A valid driver's license and own transport.
At Stratogo, we value our employees' contributions and offer a competitive salary package commensurate with experience. The estimated salary range for this position is R450,000 - R550,000 per annum, depending on qualifications and performance.
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