Stratogo Business Intelligence Specialist

3 weeks ago


Durban, KwaZulu-Natal, South Africa Stratogo Full time
Job Overview

We are seeking a highly skilled Data Analyst to join our team at Stratogo. As a key member of our business intelligence unit, you will play a crucial role in driving our marketing strategy forward by analyzing consumer data, market trends, and campaign effectiveness.

Key Responsibilities
  • Analyze consumer data and market trends to provide actionable insights that inform our marketing strategy.
  • Develop and maintain routine weekly account reports, as well as ad hoc reports requested by KAMS's and Regional Sales Managers.
  • Perform post-promotional analysis and monitor spend-to-sales ratios by account and division.
  • Maintain and develop monthly category shares dashboards based on relevant data.
  • Identify category opportunities and threats based on retailer analysis.
  • Evaluate competitor promotional activities for replication.
  • Maintain master data in conjunction with the IT department.
  • Collaborate closely with sales, marketing, and finance function heads to provide necessary information.
  • Perform analysis and other projects requested by Sales and Marketing Management, surfacing issues discovered during routine analysis and reporting.
  • Present data and analysis to internal and external stakeholders, including Key Accounts.
Requirements
  • Diploma or degree in industry trade marketing and/or data analytics, with a minimum 3-5 years of experience in an FMCG environment.
  • Strong analytical skills, with the ability to interpret complex data and present findings in a clear and concise manner.
  • Excellent communication and diplomacy skills, with the ability to liaise effectively with internal and external stakeholders.
  • Proficiency in MS Office, particularly Excel, Word, and PowerPoint.
  • A valid driver's license and own transport.
About Stratogo

At Stratogo, we value our employees' contributions and offer a competitive salary package commensurate with experience. The estimated salary range for this position is R450,000 - R550,000 per annum, depending on qualifications and performance.



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