Marketing and Research Analyst
2 months ago
Location: Johannesburg, Cleveland
Job Type: Full-Time
Closing Date: Not Specified
This leading player in the steel manufacturing industry is seeking a Marketing & Research Specialist with strong Excel skills to drive data-driven marketing strategies and support growth initiatives in the steel industry.
Key Responsibilities:
- Conduct in-depth market research to identify industry trends, customer needs, and competitive analysis specific to the steel sector.
- Analyze data and generate actionable insights to inform marketing strategies, sales forecasts, and product development.
- Utilize advanced Excel skills for data analysis, including building complex models, pivot tables, and creating reports that highlight key market indicators.
- Collaborate with cross-functional teams (sales, production, and engineering) to align market research insights with business goals.
- Support the development and execution of targeted marketing campaigns aimed at expanding our client base and increasing brand visibility.
- Prepare detailed reports and presentations to communicate research findings and marketing performance to senior management.
- Monitor industry developments, competitor activities, and economic factors that impact the steel market.
- Assist with the creation and management of digital marketing content, including email campaigns, social media, and website updates.
- Track and analyze marketing performance metrics and prepare monthly marketing dashboards.
- Support internal and external audits related to marketing data and ensure compliance with company policies.
Qualifications:
- 2+ years of experience in marketing research or a similar role, preferably in manufacturing or industrial sectors.
- Advanced Excel skills with proficiency in data analysis, creating pivot tables, v-lookups, and complex formulas.
- Strong analytical skills and ability to interpret large sets of data to provide actionable insights.
- Familiarity with market research tools and CRM platforms (Google Analytics, Power BI, or similar).
- Excellent written and verbal communication skills, with the ability to present data-driven insights clearly to non-technical stakeholders.
- Experience in digital marketing and content creation is a plus.
- Ability to manage multiple projects in a fast-paced environment.
- Knowledge of the steel or manufacturing industry is preferred.
What they Offer:
Competitive salary and comprehensive benefits package.
Opportunity to work in a well-established and respected company within the steel industry.
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