Marketing and Research Analyst

3 weeks ago


Johannesburg, Gauteng, South Africa PRR Recruitment Full time
Job Title: Marketing & Research SpecialistLocation: Not SpecifiedJob Type: Full-TimeClosing Date: Not Specified

This leading player in the steel manufacturing industry is seeking a Marketing & Research Specialist to join their team. As a key member, you will be responsible for driving data-driven marketing strategies and supporting growth initiatives in the steel industry.

Key Responsibilities:

  • Conduct in-depth market research to identify industry trends, customer needs, and competitive analysis specific to the steel sector.
  • Analyze data and generate actionable insights to inform marketing strategies, sales forecasts, and product development.
  • Utilize advanced Excel skills for data analysis, including building complex models, pivot tables, and creating reports that highlight key market indicators.
  • Collaborate with cross-functional teams to align market research insights with business goals.
  • Support the development and execution of targeted marketing campaigns aimed at expanding the client base and increasing brand visibility.
  • Prepare detailed reports and presentations to communicate research findings and marketing performance to senior management.
  • Monitor industry developments, competitor activities, and economic factors that impact the steel market.
  • Assist with the creation and management of digital marketing content, including email campaigns, social media, and website updates.
  • Track and analyze marketing performance metrics and prepare monthly marketing dashboards.
  • Support internal and external audits related to marketing data and ensure compliance with company policies.

Qualifications:

  • 2+ years of experience in marketing research or a similar role, preferably in manufacturing or industrial sectors.
  • Advanced Excel skills with proficiency in data analysis, creating pivot tables, v-lookups, and complex formulas.
  • Strong analytical skills and ability to interpret large sets of data to provide actionable insights.
  • Familiarity with market research tools and CRM platforms (Google Analytics, Power BI, or similar).
  • Excellent written and verbal communication skills, with the ability to present data-driven insights clearly to non-technical stakeholders.
  • Experience in digital marketing and content creation is a plus.
  • Ability to manage multiple projects in a fast-paced environment.
  • Knowledge of the steel or manufacturing industry is preferred.

What They Offer:

  • Competitive salary and comprehensive benefits package.
  • Opportunity to work in a well-established and respected company within the steel industry.


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