Creative Brand Manager

7 days ago


Sandton, South Africa Initiate International Full time
Job Overview

We are seeking a seasoned Creative Brand Manager to join our team at Initiate International in Johannesburg. As a key member of our iGaming division, you will be responsible for developing and implementing innovative brand strategies that drive market presence and engagement.

Responsibilities
  • Craft comprehensive brand strategies aligned with our goals and target audience preferences.
  • Conduct thorough market research to identify trends, insights, and opportunities informing brand positioning and strategy.
  • Oversee the planning, development, and execution of brand campaigns across various channels, ensuring consistency and alignment with brand guidelines.
  • Collaborate with cross-functional teams, including marketing, product development, and design, to ensure cohesive and impactful brand messaging.
  • Monitor and analyze brand initiative performance, using data-driven insights to refine strategies and improve outcomes.
  • Develop and maintain brand guidelines to ensure consistency in visual and verbal communication across all touchpoints.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of experience in brand strategy, brand management, or a similar role within the iGaming industry or a related field.
  • Must have experience working in MGA or UKGC markets.
  • Proficiency in brand management software and tools, as well as familiarity with digital marketing platforms.
  • Exceptional communication, analytical, and strategic thinking skills. Ability to work independently and as part of a team.
Compensation Package

The estimated annual salary for this position is R1,200,000, commensurate with experience and qualifications. We offer a competitive benefits package, including health insurance, retirement savings plan, and opportunities for professional growth and development.



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