Brand Marketing Manager
1 week ago
1. Setting up and implementing brand strategies relevant to the South African market
2. Plan, execute and review of annual marketing strategies and projects
3. ummarized and provide feedback upon project completion
4. Plan and manage the annual budget of brand marketing.
1.Provide briefs on the target market and establish brand marketing requirements of projects;
2. Execute projects and/or events in conjunction with third party agencies;
3. Provide full analysis and evaluation of project outcomes
1. Maintain social media pages and campaigns through building page followers, posting and creating content, enhancing page engagement, creating new and maintaining current relationships.
2. Organize and release news relating to product launches and/or events.
3. Manage media agencies, if applicable, and control the costs thereof.
1. Create annual PR and news release strategy;
2. Create and maintain annual PR and KOL budget;
3. Manage the PR agency and assessing their monthly output;
4. Build and maintain relationships with KOLs, and manage new product reviews.
1. Create and direct the creative development of content. This content may consist of video, photographs, demo content, third-party content, partner content, graphics, POSM, store images, etc.
2. Manage the launch and maintenance of campaigns, including their creative content and integration across functions, from genesis to conclusion (ATL & BLT).
3. Participate actively in creative assessments to verify that the content strategy adheres to the brief and that the quality satisfies high standards; Implement procedures and documentation to track the status and quality of all creative assets.
4. Assist in networking and partner relationships development and management including but not limited to, affiliate sponsors, third party agencies.
5. Management, elevation, and maintenance of brand image to the public, agencies, and industry stakeholders.
**Desired Experience & Qualification**
- Degree in Marketing Management and Brand Marketing
- Brand Management and Development
- Social Media Marketing and Strategy
- Advanced knowledge in Adobe Suite - Photoshop, InDesign, Illustrator, After Effects, Light Room
- Advanced Photography & Videography skills
- Activations, Promotions, Event Coordination, Customer Engagement Strategy
- PR Management and Strategy
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