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Brand Manager Professional
2 weeks ago
We are seeking a highly skilled Marketing Manager to join our team at Chester Group.
The successful candidate will be responsible for leading and managing the Marketing team.
- Develop a comprehensive marketing strategy to support the company's objectives in terms of sales growth, customer satisfaction, and brand awareness.
- Design and propose an annual marketing plan, including costs and timelines agreed with each business head and signed off by the CEO.
- Manage company internal and external communication on behalf of the CEO.
- Develop and implement a social media strategy and plan, execute all brand communications and media actions online and on social media platforms.
- Accountable for brand management and brand awareness, including design of branding for Chester property, apparel, trucks, vehicles, carrier bags, and packaging.
- Conduct competitor and customer insights analysis, make recommendations based on consumer insights.
- Initiate marketing initiatives and campaigns supported by research of the latest marketing trends and showing a clear link to the Group's target market.
- Work collaboratively with the sales team and relevant internal stakeholders to identify and recommend marketing initiatives to drive sales, new business opportunities, and expand the customer footprint.
- Communicate with Senior management and the Executive on marketing initiatives and project metrics, as well as brainstorm fresh strategies.
- Responsible for all advertising across the Chester Group, providing suggestions for new advertising mediums.
- Track and analyze the performance of advertising campaigns, manage the marketing, ensuring that all marketing is in line with the brand identity.
- Upgrade and maintain the company website and promotions on the website.
- Manage the creation of in-store marketing displays, digital, and social media campaigns.
- Coordinate customer competitions, manage the customer database.