SEO Manager

1 month ago


Sandton, South Africa Initiate International Full time
Job Title: SEO Manager

Initiate International is seeking a highly skilled SEO Manager to lead our digital marketing efforts in the sports betting industry. As a key member of our team, you will be responsible for developing and executing a comprehensive SEO strategy to drive organic growth and improve our online presence.

Key Responsibilities:
  • Develop and implement a robust SEO strategy aligned with business objectives to enhance our online visibility.
  • Conduct thorough keyword research, optimize on-page content, and lead link-building initiatives to improve our domain authority.
  • Collaborate with cross-functional teams to ensure SEO best practices are implemented across all digital channels.
  • Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, and Ahrefs to provide actionable insights.
  • Stay up-to-date with industry trends, algorithm updates, and sports betting market developments to ensure our SEO efforts remain cutting-edge.
Requirements:
  • 3-5 years of SEO experience within the sports betting or online gaming industries.
  • Deep understanding of search engine algorithms, ranking factors, and top SEO tools.
  • Expertise with CMS platforms, HTML/CSS, and JavaScript as they relate to SEO optimization.
  • Proven ability to drive measurable improvements in organic rankings and site traffic.
  • Strong analytical skills and a data-driven mindset to solve complex problems.
What We Offer:
  • Competitive salary and performance-based bonuses.
  • Opportunities for career progression and professional growth.
  • Flexible working conditions and great company benefits.

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