Digital Marketing Strategist

1 week ago


Randburg, Gauteng, South Africa Absa Bank Full time

Job Summary

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This role involves developing and executing a results-driven communications strategy and plan in line with corporate and brand direction. The ideal candidate will have good knowledge of YouTube channel management, data analysis skills, and strong organizational abilities.

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Key Responsibilities

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  1. Developing and executing a multi-platform communications strategy and plan in line with corporate and brand direction.
  2. Creating and managing all marketing material and collateral in line with brand direction.
  3. Implementing online marketing activities including Social Media, SEO / SEM, demand generation, leads generation, etc.
  4. Tracking effectiveness of various campaigns and course correcting as required.
  5. Managing communications spend and working with vendors and agencies to create and/or localise communications and marketing activities.
  6. Leading the planning and implementation of PR and initiatives related to the brand.
  7. Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  8. Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  9. Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  10. Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  11. Using A/B testing to optimise digital marketing performance.
  12. Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations.
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About Us

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Absa Bank is a leading financial services provider in the region, offering a range of banking and insurance products and services to individuals, businesses, and corporates.

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What We Offer

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We offer a dynamic and supportive work environment, opportunities for career growth and development, and a competitive salary package.



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