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Programme Development Lead

2 weeks ago

Cape Town, Western Cape, South Africa Vivo Energy Full time
Responsibilities
  • Take personal ownership and accountability for the strategy of how the Loyalty Programme is marketed and promoted across the customer journey, both on and off the retail site
  • Implementation of loyalty campaigns to increase customer awareness, loyalty, retention, spend and reduce churn
  • Deep dive into KPI results and data trends by OU, looking for actionable insights to build campaigns and programme improvements
  • Build the contact strategy for the loyalty CVP - looking at each stage of the customer lifecycle i.e. from welcome, in life to rescue and unsubscribe

The role requires excellent decision-making skills, with the ability to manage and extract maximum value from disparate teams.