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Marketing Performance Optimizer

1 week ago

Cape Town, Western Cape, South Africa Tbwa ChiatDay Inc Full time

We're seeking a highly analytical and data-driven CRM Analyst to join our team at takealot.com. As a key member of our CRM team, you'll be responsible for analyzing complex data sets to identify trends, patterns, and insights that drive business outcomes.

Your responsibilities will include evaluating the effectiveness of CRM campaigns, identifying areas for improvement, and developing strategies to optimize campaign performance. You'll work closely with our Senior Analyst to build reports and dashboards that provide actionable insights to stakeholders and senior management.

Key Skills and Qualifications:

  • Bachelor's or Honours degree in Statistics, Mathematics, Engineering, Business, or Marketing
  • 5 years of proven experience in CRM/data analysis or a similar role
  • Experience working with CRM data and evaluating the effectiveness of CRM campaigns
  • Practical experience using Excel, Google Sheets, SQL, Google Big Query, Looker, Google Analytics, R, and/or Python