Senior Social Media Manager

5 days ago


Johannesburg, Gauteng, South Africa Ability Recruitment Full time

The Senior Social Media Manager role involves overseeing the development and implementation of comprehensive social media strategies to drive engagement, increase foot traffic, and enhance the shopping experience for customers. This requires a deep understanding of social media platforms, algorithms, and best practices.

Main Responsibilities
  1. Manage and execute social media campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  2. Maintain and update knowledge of social media trends, platform updates, and industry best practices.
  3. Develop and curate high-quality content, including text, image, and video, tailored to our target audience and aligned with our brand identity.
  4. Collaborate with the marketing team to develop integrated campaigns that drive traffic to our shopping centre and increase sales for our retailers.
  5. Analyze and report on key metrics, evaluating campaign performance and identifying areas for improvement.
Qualifications
  1. Bachelor's degree in Marketing, Communications, or related field.
  2. Minimum of three years of experience in social media management and digital marketing, preferably in the retail sector.
  3. Proven track record of developing and executing successful social media campaigns that drive engagement, increase followers, and generate leads.
  4. Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with our target audience.


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