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Senior Marketing Director Urology

1 week ago

Cape Town, Western Cape, South Africa Boston Scientific Full time
Job Overview

This role is responsible for developing and implementing strategic marketing plans to drive business growth in the Renal portfolio.

Key Responsibilities:
  1. Strategic Planning: Develop short- to medium-term marketing strategies and operational plans to achieve business objectives.
  2. Marketing Program Management: Manage day-to-day marketing programs and activities to meet profit, revenue, and market share targets.
  3. Financial Management: Responsible for financial goals of assigned business units to achieve Renal business targets and growth plans.
  4. Budget Management: Oversee marketing budget allocation and management.
  5. Market Analysis: Showcase ability to understand market trends, complex financial data, and customer needs to help define planning and product positioning strategies.
  6. Tactical Planning: Produce tactical plans for key strategic markets/projects and lead team engagement in execution.
  7. Stakeholder Management: Follow up implementation of marketing strategies with internal and external stakeholders.
  8. Customer Engagement: Make regular field visits to key accounts and KOLs to develop and maintain strong working relationships.
  9. Product Training: Conduct product presentations and training for customers and teams.
  10. Communication Tools: Manage tools and collateral used by clinical and sales teams for communication and promotion.
  11. Tender Management: Engage in tender management and pricing governance.
  12. Event Management: Oversee events associated with key opinion leaders and advocacy groups.
  13. Market Segmentation: Effectively segment key markets and design positioning and targeting strategies.