Senior Marketing Manager

9 hours ago


Cape Town, Western Cape, South Africa Fiskal Finance Full time
About the Senior Marketing Manager - Content and Communication position

Fiskal Finance is seeking a seasoned Content Marketing Manager to spearhead our inbound marketing strategies, driving engagement and conversion through compelling content across various platforms. As a key member of our marketing team, you will be responsible for developing and executing a content strategy that showcases our expertise and thought leadership in the Accounting/Financial Services industry.

Key Responsibilities:
  • Content Strategy & Creation: Lead the direction and development of high-quality content that resonates with our target audience, including blog posts, social media content, and website copy.
  • Social Media Management: Oversee and coordinate social media activities to enhance brand visibility and engagement.
  • SEO Collaboration: Work closely with our SEO manager to optimize blog content for search engines and improve our online presence.
  • Email Marketing: Craft and execute marketing emails that drive engagement and conversion, leveraging our expertise in the Accounting/Financial Services industry.
  • Sales Collateral: Assist in the creation of impactful sales materials that showcase our success stories and thought leadership.
  • Cross-Functional Collaboration: Collaborate closely with our marketing team to ensure cohesive execution and alignment with our business objectives.
Requirements:
  • 5+ years of experience in a content marketing role within a B2B software or services company.
  • Experience in the Accounting/Financial Services industry is advantageous.
  • Fluent in spoken English.
  • Exceptional writing skills in English (subject to testing).


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