OMF Direct Marketing Campaign Specialist

23 hours ago


Johannesburg, Gauteng, South Africa Old Mutual Full time
Job Description:

Ongoing support to ensure successful campaign execution is a key aspect of this role. As an OMF Direct Marketing Campaign Specialist, you will play a crucial part in driving the planning, administration, and evaluation of direct marketing campaigns across all channels. Your expertise in data management, quality checks, and campaign performance measurement will be instrumental in delivering exceptional results.

Responsibilities:
  • Manage campaign calendars and data administration.
  • Contribute to campaign planning across all direct marketing channels, including data and target audience selections, quality checks, testing, and campaign signoff.
  • Regularly measure campaign performance and provide ad-hoc reporting, including post-campaign analysis and insights.
  • Liaise with MIS on reporting and the Analytical and Reporting team for logs and troubleshooting or further analytics and campaign development.
  • Administer direct marketing content, creative design, development, refresh, briefing, and execution for email, SMS, push notification, voice, and WhatsApp.
  • Maintain data integrity and promote adherence to legal and compliance requirements.
  • Identify and build mutually beneficial relationships.
  • Monitor budgets.

Requirements:

This role requires a strong background in direct marketing campaign support and execution, preferably 2-3 years' experience. Proficiency in Excel and knowledge of campaigns and reporting tools are essential. HTML and SQL skills are advantageous, as is team management experience.

Salary: The estimated salary for this position is R250,000 - R350,000 per annum, based on industry standards and location.

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