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Omnichannel Marketing Executive
1 week ago
We are seeking a highly experienced Omnichannel Marketing Executive to join our team at The Career Network SA.
This is an exceptional opportunity for a strategic thinker with expertise in developing and executing end-to-end marketing campaigns across multiple channels.
The successful candidate will be responsible for defining, implementing, and managing omnichannel marketing campaigns that drive high-quality results and deliver measurable return on investment (ROI).
This dynamic role requires a balance of execution, hands-on partner management, and planning, making you an invaluable part of the marketing team.
Key Responsibilities:- Lead the planning, execution, and management of marketing campaigns across digital media, paid media, e-commerce, social media, and email channels.
- Work closely with senior leadership to ensure marketing campaigns align with overall business objectives and brand positioning.
- Develop and manage marketing campaign timelines, budgets, and resources, ensuring key performance indicators (KPIs) are met.
Campaign Planning and Execution:
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Manage multiple campaigns simultaneously, balancing stakeholders, deadlines, budgets, reports, and priorities.
Data-Driven Analysis and Optimization:
- Track and optimize campaigns in real-time using analytics, providing actionable insights to improve future campaigns.
- Prepare regular performance reports showcasing performance metrics and areas of improvement.
- Use marketing methods to improve campaign effectiveness, such as A/B testing, customer segmentation, user journey, SEO, etc.
Content Creation and Strategy:
- Shape compelling content strategies and craft visuals that resonate deeply with our target audience.
- Develop bold, out-of-the-box ideas to drive campaigns that stand out in competitive markets.
- Deploy creative, narrative storytelling techniques to command audience attention.
- Ensure all assets are aligned with campaign goals, are produced on time, and are delivered within budget.
- Ensure brand messaging is consistent across all campaign touchpoints.
Cross-Functional Collaboration and Stakeholder Management:
- Regularly update stakeholders on campaign progress, challenges, and key results.
- Collaborate with marketing, sales, product, and other teams to ensure campaigns are implemented effectively, with clear communication and alignment throughout.
