Content Marketing Executive

7 days ago


Cape Town, Western Cape, South Africa Open Function (OpenFn) Full time

Job Opportunity

We are seeking a talented Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing integrated digital marketing campaigns that drive brand awareness, generate leads, and support our mission of automating business processes for NGOs, governments, and other social impact partners.

Main Responsibilities

  • Content Development:
    • Co-develop an overall content strategy and calendar aligned with company goals and objectives
    • Design and create high-quality sales and marketing collateral, including presentations, brochures, case studies, and other materials
    • Develop compelling visuals for marketing campaigns, such as infographics, social media graphics, and possibly even video scripts
  • Social Media Strategy:
    • Develop and implement social media strategies across key platforms (LinkedIn, Twitter, Community Forums) together with the Sales team
  • Email Marketing:
    • Design, develop, and execute targeted email marketing campaigns using platforms like Mailchimp
  • Website Updates:
    • Work with an in-house developer to provide input on maintaining and updating the company website, including content updates, visual design enhancements
  • Event Support:
    • Assist in the planning and execution of online and offline events, including webinars, workshops, and conferences
  • Community Growth:
    • Grow and manage our online community, engaging with followers on social media and fostering a sense of community among our audience
  • Data Analysis:
    • Track and analyze key marketing metrics, including website traffic, social media engagement, email open rates, and conversion rates

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in a digital marketing role
  • Proven experience in developing and executing successful digital marketing campaigns
  • Strong writing, editing, and proofreading skills
  • Background in technology and international development with bonus points for direct experience in Health/Govtech/ICT4D and exposure to non-profits and/or NGOs
  • Proficiency in social media marketing best practices and tools
  • Experience with email marketing platforms (e.g. Mailchimp)
  • Basic understanding of HTML/CSS and website management (not required but a plus)
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Passion for social impact and a strong interest in the non-profit/social sector
  • Proficiency in using data and analytics to inform marketing decisions
  • Experience with CRM systems (e.g. Salesforce) is a plus


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