Digital Marketing Lead: Omnichannel Experience

3 days ago


Cape Town, Western Cape, South Africa Ackermans Full time
Role Summary

We are looking for a Digital Marketing Lead to join our marketing team. As a key player in our digital marketing function, you will be responsible for developing and executing digital marketing campaigns that drive sales and revenue growth.

You will work closely with our cross-functional teams to ensure seamless execution and timely delivery of digital marketing initiatives.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing plans that meet business objectives.
  • Collaborate with internal stakeholders to gather insights and feedback on digital marketing initiatives.
  • Analyze market trends and competitor activity to inform digital marketing strategies.
  • Manage and optimize digital marketing budgets to maximize ROI.
  • Lead and mentor junior digital marketing team members to develop their skills and expertise.

Requirements:

  • Minimum 3 years' experience in a digital marketing role, preferably in a retail or FMCG environment.
  • Degree in Marketing or related field.
  • Excellent communication and project management skills.
  • Able to work under pressure and prioritize multiple tasks.
  • Experience with data analysis and budget management.


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