Chief Business Innovation Officer
3 weeks ago
About This Opportunity
We're seeking a visionary leader to join Unibail-Rodamco-Westfield's Westfield Rise team as Vice President of Business Development and Innovation. Reporting to the Senior Vice President of Business Development, this role will play a key lead in developing and implementing an innovative go-to-market strategy to drive vertical sales and product roadmap narratives, strategies, and products to support the sales team in acquiring new partnerships, monetizing existing partnerships, and generating new revenue channels.
Key Responsibilities
- Vertical Sales Strategies - Develop and drive vertical industry (IE Luxury, Automotive) strategies and go-to-market narratives to showcase how advertisers in each vertical can partner with Westfield Rise to drive more impact and engagement for their brand.
- Sponsorship Opportunities - Develop thoughtful sponsorship opportunities for verticals to integrate into Westfield locations, working with design and development teams to get ahead of development projects and factor in ideas/needs for Westfield Rise vertical opportunities.
- Insights & Data - Integrate rich data and insights to support vertical narratives.
- Partner With Sales Team - Collaborate with the Sales team to better understand needs, opportunities, market feedback, etc. to build out the vertical narratives and partner with the Sales team to roll out new vertical narratives and opportunities.
- Project Development Roadmap - Develop and manage a roadmap of vertical narrative rollout and product development requests/needs/opportunities to ensure key milestones are hit on time.
- Innovation - Look for ways to constantly be developing new capabilities and innovations to maximize the opportunities Westfield Rise launches in market, working with SVP, Tech Team, and Operations to move from ideation to pilot and execution phases for new capabilities.
- Vertical RFP's - Support the Sales team with strategic RFP opportunities to maximize revenue growth and sell-through rates.
- Lead and Manage - Inspire, collaborate, lead, and manage a Director of Business Development and Innovation as a strategic partner.
- Competitive Intelligence - Develop deep and comprehensive market and industry understanding and competitive analysis by understanding trends and insights across the market, focusing on media/experiential/sponsorship innovation and other properties/transit locations.
Requirements
- Visionary Leader - You can rally others around a shared mindset, love celebrating wins, and encourage diverse and bold thinking.
- Disruptor - You thrive on challenging the status quo and live to make it a reality, able to divine future trends and create and execute breakthrough strategies to keep the business at the forefront of the industry.
- Customer Centric - You understand client needs and the consumer's needs and can closely align opportunities to create a solution that clients and consumers cannot live without.
- Problem Solver - You have a demonstrable record of solving difficult problems using a mixture of wisdom, institutional knowledge, and analysis, able to leverage a flexible mindset in response to shifting dynamics, adversity, and/or change.
- Minimum of fifteen years' experience working in Marketing, Media, and Partnerships.
- Highly experienced in building go-to-market strategy and narratives, supporting sales organizations or marketing teams.
- Proven success driving innovation through business development, product innovation, and new partnerships to drive revenue.
- History of thriving in a rapidly changing environment.
- Reputation for being able to make informed and sound decisions that propel the business forward.
- Able to leverage key industry relationships to uncover new product and revenue opportunities.
- Experience working with cross-functional teams to build new product solutions.
- Exceptional PowerPoint abilities.
- Outstanding written and oral presentation skills.
- Excellent analytical skills and a data-driven mindset.
- Four-year college degree.
Compensation
Exempt
$200,000 – $250,000 + Discretionary Annual Bonus
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