Category Insights Analyst
5 days ago
Energizer Holdings creates products to make lives easier and more enjoyable. Our culture is built on collaboration, serving each other, and a willingness to act boldly while doing what's right. We have colleagues from diverse backgrounds, nationalities, and walks of life, but our shared mission makes us one team.
We offer opportunities for learning, growth, and career development in a global organization. We support flexible working arrangements wherever possible.
Job Overview
This role plays a vital part in enabling Energizer to succeed at retail by providing insight-based category and shopper strategies. The position involves developing insightful analysis, reports, and presentations, and participating in the annual internal planning process for key customers and channels.
Main Responsibilities
- SUPPORT THE SOUTH AFRICAN BUSINESS UNITS IN ACHIEVING SALES, CATEGORY, AND MARKETING OBJECTIVES
- ASSIST IN DEVELOPING LOCAL CATEGORY STRATEGIES
- WORK WITH KEY ACCOUNT MANAGERS TO AGREE IMPLEMENTATION PLANS FOR KEY CATEGORY STRATEGIES
- CONTRIBUTE TO KEY CUSTOMER CATEGORY REVIEWS AND PRESENTATIONS AS WELL AS DEVELOPING COMPELLING TRADE STORIES
- SUPPORTS THE DEVELOPMENT OF PROMOTIONAL PROGRAMS AND PLANS
- PROVIDES PLANOGAM SUPPORT FOR ALL IDENTIFIED CUSTOMERS
Key Accountabilities
- RECEIVES AND ANALYSES INTERNAL AND SYNDICATED DATA TO ASSESS ENERGIZER, COMPETITOR, AND RETAILER PERFORMANCE IN THE CATEGORY
- TAP INTO TECHNICAL EXPERTISE IN CATEGORY SOFTWARE PROGRAMS LIKE IRI SCAN, NIELSEN, AND IN-HOME PANEL
- EXECUTE RETAILER CUSTOMER RESEARCH TO BETTER UNDERSTAND IN-STORE CATEGORY BEHAVIOUR AND NEEDS
- CONTRIBUTES KEY INPUT INTO MAJOR CATEGORY REVIEWS MAKING FACT-BASED RECOMMENDATIONS ON CUSTOMER AND CHANNEL PRODUCT RANGE, SPACE ALLOCATION, LAYOUT, AND IN-STORE COMMUNICATION
- DEVELOPS AN EXPERT UNDERSTANDING OF THE CATEGORY STATUS, TRENDS, AND DRIVERS TOGETHER WITH OBJECTIVES AND STRATEGIES OF KEY RETAILERS
- PREPARES CUSTOMIZED REPORTS AS NECESSARY TO ASSIST IN SETTING AND ACHIEVING SALES AND MARGIN GOALS BY CUSTOMER OR CHANNEL
- PERFORMS POST-PROMOTION ANALYSIS TO REPORT MARKETING IMPACT ON CATEGORY AND BRAND
Requirements and Qualifications
- DIPLOMA / DEGREE IN BUSINESS, MARKETING, OR SIMILAR DISCIPLINE
- EXPERIENCE WORKING IN CONSUMER GOODS TRADE MARKETING, CATEGORY MANAGEMENT, OR SIMILAR FIELD
- SOLID UNDERSTANDING OF INSIGHTS AND ANALYTICS ROLE IN CATEGORY MANAGEMENT
- OUTSTANDING VERBAL AND WRITTEN COMMUNICATION AND PRESENTATION SKILLS
- STRONG COMPUTER SKILLS IN SPREADSHEETS, DATABASES, AND PRESENTATION SOFTWARE
- PREFERRED KNOWLEDGE AND EXPERIENCE OF SYNDICATED DATA AND PLANOGAM SOFTWARE
Desirable Skills and Experience
- DEMONSTRATED COMPETENCIES IN COLLABORATION, TEAMWORK, CRITICAL THINKING, AND ACHIEVING RESULTS IN ALIGNMENT WITH BUSINESS GOALS
- DIGITAL APPROACH TO WAY OF WORK
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