Category Optimization Manager

5 days ago


Randburg, Gauteng, South Africa BIC Full time
Job Title: Category Optimization Manager

The successful candidate will be responsible for analyzing data to drive insights that deliver business and category growth objectives. This includes defining channel guidelines across Category Management levers with a focus on driving incremental sales and profit for BIC and Retail partners, as well as gaining optimized distribution and visibility for BIC products in the retail environment.

  • Translate global Category Management strategies by Category into locally relevant strategies where applicable.
  • Ongoing relationship building and communication with the Marketing and Sales Teams, driving alignment on opportunities and building data credibility with the teams.
Main Responsibilities:
  • Strategically focused decision-making support function to the Sales and Marketing Departments to maximize customer-focused opportunities.
  • Monitor and track internal and external performance of demand creation initiatives.
  • Identify key performance gaps and opportunities for demand creation initiatives across the categories.

This role involves providing analytical inputs on category opportunities and leading identified category management projects. Additionally, the candidate will maintain, operate, and actively assess various data sources including IRI, QlikView Insights, Trade Intelligence, Shoprite Webbie, and GS1 for detailed reporting to the business.



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