Digital Marketing Professional
3 days ago
Nxatel is a modern unified communication platform designed for small and medium-sized businesses. Our cloud-based solution offers local numbers from over 10+ African countries, accessible on any device. We prioritize security, ease of use, and seamless integration with various devices.
Job DescriptionThe Digital Marketing Assistant will play a crucial role in supporting our digital marketing and brand strategies. This position involves content creation, social media management, SEO, email marketing, event marketing, strategic partnerships, and public relations. The ideal candidate will assist in executing go-to-market strategies, developing product comparison charts, and supporting pricing and product materials for sales enablement.
Key Responsibilities:- Content Creation & Social Media Management: Assist in creating, scheduling, and publishing engaging content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok). Monitor and engage with the online community and influencers to enhance brand awareness. Ensure brand consistency in tone, voice, and messaging across all platforms. Support execution of paid digital campaigns, including Google Ads and social media ads. Assist in keyword research and implement SEO best practices to improve organic traffic. Analyze and report on ad performance metrics, making recommendations for improvement.
- Email Marketing & CRM: Assist in crafting and scheduling email marketing campaigns using Zoho Campaigns, HubSpot, or similar tools. Monitor open rates, click-through rates, and conversions to optimize email performance. Maintain and update customer databases and mailing lists. Assist in launching new products and features by supporting GTM strategies. Conduct market research to identify trends, competitors, and opportunities. Track key performance indicators (KPIs) related to product launches.
- Events Marketing & Strategic Partnerships: Support Nxatel's participation in industry events, webinars, and trade shows. Develop and execute community engagement initiatives to enhance brand visibility. Assist in forming strategic partnerships for the Nxatel App through third-party integrations and collaborations. Manage relationships with external stakeholders and partners. Assist in developing product comparison charts to highlight Nxatel's competitive advantages. Support the creation of pricing sheets, brochures, and sales decks for the sales team. Work closely with product and sales teams to ensure accurate and compelling messaging in all marketing materials.
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