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Strategic Brand and Marketing Leader

2 months ago

Johannesburg, Gauteng, South Africa Isilumko Staffing Full time

Unlock Revenue Opportunities as Brand and Marketing Manager - Telecommunications Industry

Isilumko Staffing is seeking a seasoned professional to lead the transformation of its brand and marketing strategy in the telecommunications sector. As the Brand and Marketing Manager, you will play a pivotal role in formulating and implementing a comprehensive enterprise-wide marketing strategy to maximize revenue potential and elevate our clients' brand positioning in the market.

Main Responsibilities:

  • Brand and Marketing Integrated Strategy:
    • Collaborate with cross-functional teams to develop and drive a cohesive brand and enterprise-wide marketing strategy.
    • Identify competitive advantages and formulate a market position aligned with overarching business goals.
    • Lead the implementation of annual plans across functions, processes, technologies, products, teams, and customers.
    • Ensure effective communication of collective goals and objectives, integrating the Group and clients' strategy and direction.
  • Growth and Performance:
  • Broaden marketing scope beyond traditional campaigns to tap into untapped target segments.
  • Leverage digital and data platforms for customer acquisition, retention, and innovative marketing models.
  • Measure and control the marketing function's growth performance through key performance benchmarks.
  • Analyze revenue sources, develop advertising predictions, and maximize return on investment.
  • Play a critical role in creating thought leadership, staying abreast of industry trends, and sharing best practices.
Education, Skills, and Experience:
  • Minimum of a 4-year Commercial/Marketing/Business Degree; MBA or Masters in a relevant field preferred.
  • Minimum 15 years of experience in strategic Global Brand Management/Commercial/Chief Marketing Officer roles.
  • Work experience in a global/multinational enterprise, preferably in the telecommunications industry.
  • Strong understanding of emerging markets with a track record of senior management.
  • Experience in digital communication, media, and continuous improvement through the implementation of best practices.
  • Proficiency in English is essential.

Key Outcomes:

  • Improved strategic alignment and collaboration between Brand & Marketing and other business units.
  • Enhanced governance and enablement of Brand & Marketing culture.
  • Sustainable Brand & Marketing practices fostering a unified and iconic brand.
  • Consistent Customer Brand Experience at every touchpoint.
  • Increased visibility of competitive positioning and advantage in the market.

Isilumko Staffing is committed to unlocking new horizons and shaping the future of telecommunications.