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Marketing Expert

1 week ago

Johannesburg, Gauteng, South Africa StudentUniverse Full time
E-commerce Specialist Job Description

In this pivotal role at StudentUniverse, you'll play a crucial part in shaping our digital marketing strategy. As an E-commerce Specialist, you'll be responsible for planning and executing ROI-focused digital campaigns across social media, websites, and paid media.

Your expertise in optimizing website content and implementing SEO & CRO strategies will drive engagement and conversions. By utilizing marketing automation tools, you'll build targeted email marketing campaigns that resonate with our audience.

To succeed in this role, you'll need to analyze performance using Google Analytics & CRM tools and provide data-driven insights. Collaboration with global teams will be essential in enhancing digital presence and brand awareness.

  • A minimum of 2+ years of experience in digital marketing, preferably with B2B experience.
  • A strong understanding of SEO, CRO, marketing automation, and analytics tools is necessary.