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Brand Development Specialist

2 weeks ago

Randburg, Gauteng, South Africa Promasidor Full time

About the Company:

Promasidor is a leading manufacturer of frozen foods and beverages. We are committed to delivering high-quality products to our customers while fostering a culture of innovation and collaboration within our organization.

About the Job:

We are seeking a Brand Development Specialist to join our team at Promasidor. The successful candidate will have a strong background in branding and marketing, with experience in developing and implementing successful brand development strategies.

Key Responsibilities:

  • Develop and implement comprehensive brand development strategies that align with business objectives.
  • Lead the development and execution of brand awareness campaigns, analyzing results and identifying areas for improvement.
  • Collaborate with Channel Managers to grow Channel Partner reach in Southern Africa.
  • Develop and execute brand-building strategies, including branding materials, advertising, public relations, and event marketing.
  • Manage and execute all marketing campaigns, events, tradeshows, conferences, and product launches with sales and telemarketing teams.
  • Create and publish all marketing material in line with marketing plans.
  • Oversee the creation and publication of printed and online marketing material, including press/media releases, case studies, blogs, news updates, and others.
  • Prepare and distribute monthly and quarterly newsletters, and regional townhall content.
  • Develop monthly product communications and campaigns.
  • Ensure the effective management and oversight of websites, social media accounts, and daily postings.
  • Oversight of corporate identity elements used by sales teams.
  • Responsibility for brand management and corporate identity, ensuring company guidelines are adhered to.
  • Monitor and report monthly on the effectiveness of all marketing activity, aligning with KPIs.
  • Stay up-to-date on market trends, competitor activities, and business climate.
  • Collaborate with sales teams to develop and maintain the Customer Relationship Management System (CRM).
  • Engage with sales teams to meet ongoing needs, becoming the point of excellence for marketing for customer prospects and KCS SA staff engagement, across various business units.
  • Work closely with and manage design and marketing agencies.
  • Maintain effective internal communications, ensuring all relevant departments are informed of marketing communications and objectives.
  • Analyze potential strategic partner relationships for joint company marketing.
  • Evaluate and ensure the KCS SA presence keeps pace with changing market trends.
  • Conduct business reviews and provide recommendations for improvements.
  • Prepare, monitor, and manage the marketing budget.
  • Develop channel marketing programs for sales growth and revenue enhancement.
  • Establish templates for sales proposals, whitepapers, reports, and others.
  • Oversight and update of Partner Relationship Management (PRM).
  • Support training and development with key initiatives.
  • Perform other duties deemed necessary through discussion with management.

Requirements:

  • Strong background in branding and marketing.
  • Experience of developing and implementing successful brand development strategies.
  • Strong analytical and problem-solving skills.
  • Experience of Marketing Automation software such as HubSpot, Marketo, or others.
  • Good knowledge of marketing tactics and tools (social, print, media).
  • Experience of SEO/SEM, PPC, and other Digital Marketing.
  • Knowledge of ERP/CRM systems is advantageous.
  • Creative, practical, and able to work effectively under pressure and to tight deadlines with sales teams.
  • High level of computer literacy, including spreadsheets (excellent Excel skills required), databases, and Internet.
  • Ability to work in a team and experience of managing a team.
  • Experience of channel marketing.
  • Must be reliable, presentable, and professional in a customer-facing environment.
  • Experience of copywriting and editing.
  • Experience or knowledge of compiling and maintaining Marketing budgets.
  • Degree/Diploma in Marketing Management.
  • Minimum 5 years' experience in the marketing industry.
  • Exposure to African markets and Channel Partner networks.
  • Sound knowledge of IT/ICT software marketing and best practice.
  • A valid driver's license and own vehicle are essential for this role, as travel is required.