Product Marketing Strategist

5 days ago


Johannesburg, Gauteng, South Africa FOUR POINT 0 Full time
Job Description

We are seeking a highly skilled Product Marketing Strategist to join our team at FOUR POINT 0.

About the Role

The Product Marketing Strategist will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.

Key Responsibilities
  • Create and execute product marketing plans aligned with business objectives, taking into account market trends and customer needs.
  • Develop and implement product positioning, messaging, and value propositions that differentiate our products in the market.
  • Conduct market research to identify customer segments, market trends, and competitive landscape.
  • Analyse market data and customer insights to inform product development and marketing strategies.
  • Plan and execute product launches, including coordinating cross-functional teams, creating marketing collateral, and managing promotional activities.
  • Monitor and analyse launch performance to optimise future product introductions.
  • Oversee the creation of product-related content, including brochures, white papers, case studies, and website copy.
  • Collaborate with the content team to ensure consistent messaging across all marketing channels.
  • Work closely with product management, sales, and customer support teams to ensure alignment on product strategy and customer messaging.
  • Provide sales enablement materials and training to support the sales team in effectively communicating product benefits.
  • Track and analyse the effectiveness of marketing campaigns and initiatives.
Requirements
  • Diploma or bachelor's degree in electrical engineering, mechanical engineering, business administration, or related fields.
  • Certificate in marketing, business administration, or a related field will be beneficial.
  • 5+ years of experience in product marketing, preferably within the technology or software industry.
  • Proven track record of successfully launching and managing products in a competitive market.
  • Strong understanding of market research, customer segmentation, and competitive analysis.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Knowledge of digital marketing strategies and tools, including SEO, PPC, and social media marketing will be beneficial.
Salary Range

$120,000 - $150,000 per year, depending on experience and qualifications.



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