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Brand Manager Lead

2 weeks ago

Johannesburg, Gauteng, South Africa RPMGlobal Full time

The role of the Brand Manager Lead at RPMGlobal involves stewarding the company's brand in alignment with its overall brand strategy. This position will be responsible for ensuring a consistent and resonant visual brand, compelling collateral that supports critical business development and relationship building activities, and corporate assets that help build and reinforce the organization's reputation with clients, stakeholders, and employees.

Key Responsibilities

  • Foster a cohesive brand identity across RPMGlobal and oversee adherence to that brand.

  • Develop design guidelines and templates for client presentations, external publications, and internal communications.

  • Craft policies governing brand placement and usage.

  • Provide training for new staff members on brand standards.

  • Promote periodic review and refinement of RPMGlobal's brand strategy, supporting firm leadership.

  • Maintain and revise business-development collateral for RPMGlobal's client-service offerings in collaboration with department heads.

  • Lead the creation, design, distribution, and maintenance of high-quality print and electronic corporate assets, including annual reports, videos, marketing materials, and social media content.

  • Take charge of drafting prose elements of these assets.

  • Identify opportunities for external contractor support to advance brand management goals.

  • Offer crisis communication support to the Senior Director of External Communications.

  • Manage team members and external contractors as needed, developing necessary internal systems and processes to manage workflow.

Requirements & Qualifications

  • Ten+ years of experience, with four+ years senior leadership experience; experience in marketing for a professional services firm preferred.

  • A degree in Marketing, Business Administration, or a related field (MBA or advanced degree desired).

  • Demonstrated ability to manage an organization's brand effectively.

  • Excellent verbal and written communication skills, with the capacity to craft clear and compelling brand narratives and strong copywriting skills.

  • Proven record of successful management and development of a diverse team, demonstrated ability to provide constructive feedback and motivate team members to achieve high performance.

  • Demonstrated experience working with colleagues across functions and levels, including leadership.

  • Ability to work flexible hours to collaborate with US and Asia office teams; evening meetings may be required up to two days a week.

  • Strong organizational skills and attention to detail.

  • Proven budget management skills.

  • High competence in project and stakeholder management.

  • Comfort working in a fast-paced environment with a focus on continuous improvement.

  • Strong Microsoft Office skills, including PowerPoint.